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Feb 24, 2021

Manager Brand Marketing

  • Sasol Group
  • Secunda, South Africa
Full time Marketing

Job Description

Short Description / Purpose of Job:

To lead a team, develop marketing plans and drive brand management strategies that are aligned to the Sasol Group Strategy whilst ensuring that business objectives are achieved at all times.

Minimum Qualifications and Experience required

Qualifications:

3-year Degree /University Bachelor's Degree

Min Experience:

11 relevant years

Knowledge :

Knowledge of petrochemical industry will be advantageous

 

Experience:

11 relevant years (at least 8+ years should be proven B2C and B2B Marketing experience)

Knowledge of petrochemical industry will be advantageous

 

Recruitment Description / Key Accountabilities

Marketing Development:

Accountable for the full integration of Brand Marketing execution at Convenience Service Centres including Fuels, Loyalty and Rewards, Alliances, communications, Lubricants, Sponsorships across all the marketing disciplines, ensuring that the customer journey is consistent with full collaboration of Convenience Trading and Promotions contributing fully to the Marketing Plans.

Accountable for delivering high impact and engaging B2B & B2C brand marketing initiatives for Sasol Mobility Solutions Business
Contribute to the development and implementation of a group sponsorship strategy and framework in line with the overall Group communication and brand management (GCBM and PRA strategy).
Drive the culture of insights based decision-making and value delivery through volumes, margins using creative pursuit and exploring of new channels.

People Management:

Accountable for leading the team of B2B & B2C Marketing Specialists and Sponsorship Manager in all aspects of the job requirement. Develop a high performing team by ensuring personal development plans, performance management contracts, formal and informal coaching.

 

Agency & Stakeholder Relations:

Manage, engage, communicate and coach appointed agencies and external marketing suppliers, ascertaining all output to reflect the brand strategy and safeguard Sasol’s reputation.

 

Budget & Cost Management:

Ensure all brand marketing initiatives are line with approved budgets, objectives and improve cost efficiencies. Conduct Post Investments Reviews for all initiatives in line with approved business case. Manage the annual Mobility Solutions brand marketing calendar and effectively track budget to avoid any overspending.

 

Strategy Development:

Support the Senior Brand Marketing Manager in formulating and implementing long-term, innovative turnaround brand strategies that clarify Sasol Mobility Solutions' brand positioning, purpose and solid competitive advantage in the market.- Improve operational systems, processes, procedures and monitor the accuracy of brand marketing policies. Develop strategic partnerships that enhance the Sasol brand.


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